The Department of Environment and Natural Resources (DENR) Region XII through Regional Strategic Communication Initiatives Group (RSCIG) and Environmental Management Bureau (EMB XII) launched the Pinas: Basura Buster (PBB) Mascot and Basura Buster Mobile Game during the Region XII Solid Waste Management Advocacy Launch on June 17, 2022 at Veranza Mall, General Santos City. DENR Undersecretary for Enforcement, Solid Waste Management, LGU Concerns and Attached Agencies Benito Antonio T. De Leon visited the region and delivered his inspirational message during the said launching activity. PBB is the DENR’s Solid Waste Management Advocacy Campaign’s project, the main goal is to get Filipinos to care more about the environment. Through the campaign, the DENR will involve both youth and government agencies by improving partnerships and collaborations, technology, and information, education, and communication. Local governments, private sectors, and youth ambassadors from Region XII took part in the event.